LEARN HOW TO DEFINE YOUR TARGET AUDIENCE AND ATTRACT YOUR IDEAL CLIENTS
Take, for example, executive leadership coach, Marshall Goldsmith. When you first land on Marshall’s coaching page, you’ll immediately know who his target audience is…
…and once you see the price, you’ll know if you’re in that audience.
The headline on Marshall’s coaching page, says it all — “Helping Successful Leaders Get Even Better”. Clicking through his testimonials furthers this headline. Marshall works with NBA All-Stars, CEOs, and Harvard Professors (to name a few).
Do you see where we’re going?